This research explores the transformative impact of the integration of technology in basketball, both on and off the court, from training and performance enhancement for athletes, coaches and conditioners, to data analytics for statistical coaches, administrators and spectator engagement. It also highlights the importance of the use of technology in player development, equipment development, injury prevention, pre-game and in-game strategies, and team-fan interaction, as well as the fact that technology not only improves the overall quality of basketball but also opens new avenues for growth and innovation in sport.