The film industry is a thriving global entertainment sector that offers a diverse array of genres and styles to cater to a wide range of audience preferences. Understanding the factors that influence film preference is essential for filmmakers, distributors and marketers to effectively target their audience and create successful films. The aim of this study is to investigate the main factors influencing film preference among a sample of 127 participants. By conducting a comprehensive literature review, this research seeks to identify and understand the key determinants of film preference in order to provide valuable insights for the film industry, including filmmakers, distributors and marketers. Participants were given a questionnaire comprising multiple-choice and Likert scale questions. The questionnaire included items related to factors such as cast and crew, script quality, country of origin, ticket price, social influence and distribution channels. Participants were asked to rate the importance of these factors in their film preferences on a scale from 1 to 5, with 1 being "Not Important" and 5 being "Very Important.". Demographic data, including age and gender, were also collected to provide context for the preferences of the study participants. The data collected were subjected to statistical analysis using the software SPSS 25. The findings of this research indicate that distribution channels significantly influence film preference. The result offers valuable insights for filmmakers, distributors and marketers in tailoring their strategies to align with the factor that drives film preference among the target audience, ultimately contributing to the success of their films in a competitive industry.