In recent years, ecotourism has been recognized as a significant aspect in a number of topics including sustainability, conservation, and social welfare, and has been the focus of numerous scientific studies. The literature indicates that new strategies, rather than traditional methods, are required in marketing ecotourism. Digital marketing provides a significant solution and opens up numerous options for ecotourism firms. The use of digital marketing activities in ecotourism, with its various dimensions, is remarkable in terms of its outcome, as well as how businesses implement it as a solution. Although the benefits of digitalization of ecotourism have been demonstrated, there remain concerns regarding its effectiveness. In this study, the digital marketing activities of ten ecotourism enterprises in Bhutan, a South Asian country with a high ecotourism potential due to its geographical position, have been discussed from several perspectives. The mixed methods analysis has revealed that the businesses use digital marketing in a restricted way and are required to improve.