This study aims to determine to Sinop tourism development from the perspective of non-marketing approach, based on the example of Bhutan. The efforts of Bhutan and Sinop to create a tourism brand from the perspective of happiness provide an opportunity to compare these two destinations and see the pros and cons. Within the scope of the study, the positive and negative aspects of Bhutan tourism strategies were discussed, and which applications should be used in terms of Sinop tourism development and which applications should be avoided. In this context, the importance of developing proposals restricting tourist movements to Sinop under certain conditions was emphasized. The efforts of Bhutan and Sinop to create a tourism brand from the perspective of happiness provide an opportunity to compare these two destinations and see the pros and cons.