From Happy Country to Happy City: The Case of Bhutan for Sinop Tourism
Şu kitabın bölümü: Bayram, A. T. & Asrifan, A. & Sharma, N. & , M. (eds.) 2023. Current Approaches in Social Sciences.

Ali Turan Bayram
Sinop University
Yavuz Çetin
Researcher

Özet

This study aims to determine to Sinop tourism development from the perspective of non-marketing approach, based on the example of Bhutan. The efforts of Bhutan and Sinop to create a tourism brand from the perspective of happiness provide an opportunity to compare these two destinations and see the pros and cons. Within the scope of the study, the positive and negative aspects of Bhutan tourism strategies were discussed, and which applications should be used in terms of Sinop tourism development and which applications should be avoided. In this context, the importance of developing proposals restricting tourist movements to Sinop under certain conditions was emphasized. The efforts of Bhutan and Sinop to create a tourism brand from the perspective of happiness provide an opportunity to compare these two destinations and see the pros and cons.

Kaynakça Gösterimi

Bayram, A. T. & Çetin, Y. (2023). From Happy Country to Happy City: The Case of Bhutan for Sinop Tourism. In: Bayram, A. T. & Asrifan, A. & Sharma, N. & , M. (eds.), Current Approaches in Social Sciences. Özgür Yayınları. DOI: https://doi.org/10.58830/ozgur.pub167.c755

Lisans

Creative Commons License

Bu çalışma Creative Commons Attribution 4.0 International License ile lisanslanmıştır.

Yayın Tarihi

25 June 2023

DOI

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