Marketing Sociology
Chapter from the book:
Çolakoğlu,
E.
&
Çetinkaya,
N.
Ç.
(eds.)
2023.
Marketing with Current Developments: Issues and Research I.
Synopsis
When marketing is evaluated as a science, although it appears as a very young science whose history is not very old, in fact, marketing activities have a history as long as the existence of humanity. For this reason, it is necessary to evaluate the marketing science from different aspects in the process of existence and reaching its foundation. If these conditions are successful, marketing science will become more understandable and acceptable to other sciences.
The aim of this study is to reveal the interactions between sociology, which is one of the oldest social sciences, and marketing sciences, which is considered a very young science. Marketing, which is accepted as an applied social science, benefits greatly from the studies and outputs of sociology, which is accepted as a basic social science at a high rate. The interaction between the two sciences extends to the scope, theories, methods and techniques of marketing science. Therefore, we can say that the synthesis that marketing science tries to reveal, the contributions of sociology to marketing science and the sociological dimension of the consumption phenomenon constitute the basis of the thought that the study tries to explain.
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Copyright (c) 2023 Nilgün Tuzcu- Hilal Uygurtürk- Elif Mağden- A.Buğra Hamşıoğlu- M.Murat Nalcı- Bilal Ceylan- Duygu Ceylan- Fatma Bulut- Mutlu Bulut- Burak Şen- Ahmet Aydın- Yavuz Kotan- Refika Ülke Şimdi- Hilal Saadet Aktepe- Behiye Beğendik- Cihat Kartal- Özgür Musa Sungur- Gözde Akkaşoğlu- İlknur Korkmaz- Esad Kamil Tosun- Mehmet Gökerik- Cevher Özden- Özlem Şenlik- Necmiye Kapusuz- Tülin Durukan- Eda Dişli Bayraktar- Gizem Eda Gülöz- Aypar Uslu; Emre Çolakoğlu- Nur Çağlar Çetinkaya