The Muslim population in the world is increasing rapidly. However, as a result of the improvement in the economic situation of the Muslims, an increase is seen in holiday expenditures. Tourism investors, who follow these developments, produce new touristic products and services to meet the needs of Muslim tourists. This study aims to present an assessment of the structure and current situation of the halal tourism market in Europe. In this context, topics such as the concept of halal, halal tourism, halal hotel certificates, Islamic finance, and the status of the halal market in the world and in Europe are included. The reflections of the concepts of halal and haram in the tourism sector are discussed in this study. In addition, up-to-date data on halal airlines, halal restaurants and halal travel agencies, which are the components of halal tourism, are presented. As a result of the study, it was emphasized that halal tourism will be a new competitive field for the countries in the European market.