The New Component of Leadership in Organizations: The Ability to Use Social Media
Chapter from the book:
Seyhan,
M.
(ed.)
2023.
Studies on Management, Organization, and Strategy.
Synopsis
With the developments emerging in today's organizational life, the behaviors expected from leaders are gradually increasing. Leaders use ways and methods appropriate to the requirements of the age to achieve organizational goals. The use of social networks, one of the most well-known of these, provides benefits to organizational activities within the framework of the recognition of the organization, the recognition of its products and public relations activities. The efforts to be recognized, known or noticed using traditional methods will reach millions of people easily and quickly through social networks. In this context, it is important that leaders who provide motivation in line with organizational goals can actively manage the use of social networks both for organizational purposes and in order to receive feedback from customers. In this study, it is planned to present a different perspective on leadership characteristics by focusing on the ability of leaders to use social media.
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Copyright (c) 2023 Neşe Salik Ata- Yasemin Aslan- Rıza Feridun Elgün- Uğur Keskin- Emine Şener- Nigar Çağla Mutlucan- Ramazan Özkan Yıldız- İbrahim Durmuş- Özge Mehtap- Mustafa Atsan- Hüseyin Balcı- Ömer Emirkadı- Ercan Yüksekyıldız- Nigar Çağla Mutlucan- Feride Bal- Aysel Arslan- Gülşah Gencer Çelik- Erkan Taşkıran- Mehmet Yıldırım- İdil Alp- Eda Aksoy- Hasan Alpago- Ömer Faruk Diken- Majed M. H. Almatari- Ahmet Diken; Mehmet Seyhan