In today's competitive environment, it is important for institutions and sectors to be able to manage environmental changes in their locations and to continue their existence by systematically analyzing and evaluating their situations. At this point, the SWOT analysis technique, which aims to develop the strengths of organizations and to get the most out of the opportunities in the environment, while also eliminating the weaknesses of the organization and taking precautions against threats, is seen as a thinking model in management processes. Developments in sports, tourism, education and many other sectors all over the world and the subsequent increase in the need for resources have been effective in institutions adopting new policies. With SWOT analysis, the current situation of an institution or situation is revealed and analysis is performed to create data to determine future possibilities. In the ever-evolving world of sports, adaptation and strategy development are important for the continuity of sports institutions. SWOT analysis offers a powerful tool to overcome challenges, seize opportunities and develop strengths in sports industries.