Strategic management can be fundamentally defined as the implementation of all decisions made by an authority to achieve predetermined objectives. In the context of the capitalist system, businesses operate as competitive entities that must innovate and adapt strategic approaches to thrive. Thus, developing strategies, crafting corresponding plans, and effectively managing this process are essential. The strategies formulated during the strategic management process should be future-oriented, flexible, and capable of creating differentiation.

Strategic management pertains to the development and implementation of an organization’s overarching strategy in response to current and future environmental demands. This process focuses on essential decisions regarding what actions should be taken and determining the direction an organization ought to follow. In the realm of sports, there exist two distinct categories: commodity and service production. This discussion includes all economic enterprises that produce commodities and services to meet consumer demand for sports activities. Despite the predominance of private enterprises in the sports sector, public sector organizations can also be evaluated under the same classification. As the venues where sports products are developed and interact with consumers, sports organizations face an increasing necessity for efficient management. As products, sports activities are increasingly recognized within the sports service industry for their personal and societal health benefits. Within sports enterprises, strategic management is a critical discipline that ensures systematic execution of processes necessary for achieving organizational goals. Components such as market analysis, competitiveness, marketing strategies, and resource management contribute significantly to sustainable growth and success.

As a result, effective execution of the strategic management process is possible with continuous monitoring and evaluation. Sports businesses should analyze to what extent they have achieved the goals they have set and revise their strategies when necessary. This dynamic approach will ensure that businesses survive and grow in the sports sector where competition is constantly changing.