Sports and Financial Communication
Chapter from the book:
Mülazımoğlu,
O.
&
Yılmaz,
T.
&
Uluç,
E.
A.
(eds.)
2024.
Academic Research and Evaluations in the Field of Sports Sciences IX.
Synopsis
Sports and financial communication is the process of accurately communicating and managing financial data in the sports industry. This communication aims to develop strategies to build trust between different stakeholders such as sports organizations, sponsorship agreements, media outlets, insurance companies and fans, defend ethical values and ensure the sustainability of sports. Financial communication encompasses not only the sharing of financial data, but also the building of social trust and the strengthening of the universal values of sports. The financial transparency of sports organizations ensures that these processes work effectively and that sports grow as a global industry. In this context, the right financial communication strategies contribute to the development and long-term success of sports by protecting the interests of all stakeholders.
Keywords:
How to cite this book
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Published
DOI
Categories
Copyright (c) 2024 Taner Yılmaz, Olcay Mülazımoğlu, Ender Ali Uluç; Erdi Tokul, Abdullah Çetindemir, Ferhat Aktaş, Barış Baydemir, Görkem Menteş, Kaan Salman, Melek Zülal Acar, Bilal Karakoç, Serkan Aksoy, Nahit Özdayı