Customer Loyalty and the Importance of Providing Customer Loyalty for Businesses
Chapter from the book:
Yılmaz,
E.
S.
(ed.)
2024.
Academic Research and Evaluations in the Field of Social Sciences-III.
Synopsis
Changing market conditions and intense competition have led companies to create customer profiles that will make repeated purchases and prefer the same product even if there are similar products, rather than customers who only buy their products once. It is obvious that companies will feel more secure in the market with a customer profile that is loyal to them and will make continuous purchases. Creating a customer group that will prefer them and will constantly buy their products or services, even if the customers are sometimes irrational, will pave the way for the business to have a better financial structure in the medium and long term.
Customer loyalty can be defined as the process in which customers in the market, where the purchasing activity of services or products is carried out, prefer a certain brand or product with a sincere bond or loyalty towards a certain service provider or business, product or brand in an environment where there are other alternative purchasing options in the market. (Kandampully, 1998: 431-443). This choice will be the key to the business achieving its goals.
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Copyright (c) 2024 Emrah Sıtkı Yılmaz; Şahin Çaylı, Ebru Açık Turğuter, Ebrar Elveren, Selahattin Taylan, Salih Köseoğlu, Mehmet Yıldırım, Ayşe Yaşar Ümütlü, Turgay Toksoy, Özlem Balaban, Fazilet Nohut, Ahmet Küçük, Umut Turgut Yıldırım, Osman Ağır, Halil İbrahim Ada, Ezgi Tokdil, Erdoğan Keleş, Zeynep İskefiyeli, Fikrettin Yavuz, Berna İleri, Tuğba Konuk, Murat Nazlı, Bahar Moazami, Fatima Alwash, Mahmut Uçaktürk