Marketing Problems and Solutions in the Furniture Industry
Chapter from the book:
Yılmaz,
E.
S.
(ed.)
2024.
Academic Research and Evaluations in the Field of Social Sciences-III.
Synopsis
This study examines marketing challenges in the furniture industry and proposes solutions to address these issues. The sector is affected by rapidly changing consumer expectations, increasing competition, and digitalization. Intense competition challenges branding and customer acquisition efforts, while ineffective audience targeting and a lack of digital marketing skills reduce the efficiency of marketing strategies.
The study highlights the importance of a consumer-oriented approach. The preferences of groups such as millennials and Gen Z for sustainable, aesthetic, and functional products push companies to develop innovative production and marketing strategies. It emphasizes the need for efficient use of digital marketing channels, improvement of social media strategies, and optimization of e-commerce platforms.
Topics such as brand awareness, customer loyalty, and satisfaction are also addressed. Solutions include thorough market research, evaluation of customer feedback, and effective logistics management. Additionally, environmental sustainability and social responsibility projects are identified as crucial in strengthening brand image. In conclusion, adopting innovative, digitally aligned, and customer-focused strategies is essential for gaining a competitive edge and achieving long-term success in the furniture industry.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2024 Emrah Sıtkı Yılmaz; Şahin Çaylı, Ebru Açık Turğuter, Ebrar Elveren, Selahattin Taylan, Salih Köseoğlu, Mehmet Yıldırım, Ayşe Yaşar Ümütlü, Turgay Toksoy, Özlem Balaban, Fazilet Nohut, Ahmet Küçük, Umut Turgut Yıldırım, Osman Ağır, Halil İbrahim Ada, Ezgi Tokdil, Erdoğan Keleş, Zeynep İskefiyeli, Fikrettin Yavuz, Berna İleri, Tuğba Konuk, Murat Nazlı, Bahar Moazami, Fatima Alwash, Mahmut Uçaktürk