Factors Influencing Libyan Females Purchasing Intentions of Organic Cosmetic Products in Libya
Chapter from the book:
Yılmaz,
E.
S.
(ed.)
2024.
Academic Research and Evaluations in the Field of Social Sciences-III.
Synopsis
This study investigated the factors influencing Libyan females' purchasing intentions towards organic skin care products. It focuses on product knowledge, past experience, health consciousness, and environmental consciousness, with attitude as a mediating variable. Utilizing a quantitative research approach, data was collected from 400 respondents in Misurata, Libya, through structured surveys. The findings revealed that product knowledge positively impacts purchasing intentions, while past experience and health consciousness have stronger effects. Environmental consciousness also significantly influences purchasing behavior, which reflects growing consumer awareness of sustainability. Attitude plays a crucial mediating role, enhancing the impact of knowledge and values on purchasing intentions. These insights provide valuable implications for marketers aiming to penetrate the organic skincare market in Libya, highlighting the importance of educational campaigns, positive consumer experiences, and ethical branding strategies. The study contributes to the literature on consumer behavior and sustainable consumption, offering a foundation for future research in emerging markets.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2024 Emrah Sıtkı Yılmaz; Şahin Çaylı, Ebru Açık Turğuter, Ebrar Elveren, Selahattin Taylan, Salih Köseoğlu, Mehmet Yıldırım, Ayşe Yaşar Ümütlü, Turgay Toksoy, Özlem Balaban, Fazilet Nohut, Ahmet Küçük, Umut Turgut Yıldırım, Osman Ağır, Halil İbrahim Ada, Ezgi Tokdil, Erdoğan Keleş, Zeynep İskefiyeli, Fikrettin Yavuz, Berna İleri, Tuğba Konuk, Murat Nazlı, Bahar Moazami, Fatima Alwash, Mahmut Uçaktürk