Social Media Marketing in Tourism
Chapter from the book:
Karaca,
Ş.
(ed.)
2024.
Tourism and Digital Marketing (Theory and Applications).
Synopsis
The service sector has become the most competitive sector in the globalizing world with its features such as guest satisfaction, location, historical and cultural values, food and beverage. This research aims at the use and importance of social media marketing in the tourism sector. Reaching target markets and a certain segment group is much easier and more accessible with social media tools. For all these reasons, the use of social media is important today and its importance continues to increase. This research examines the relevant literature within the scope of the determined keywords. In this context, it has been concluded that social media marketing in tourism plays an active role in the decision-making processes of guests.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2024 Şükran Karaca; Nur Kuban Torun, Tolga Torun, Banu Zencir, Ebru Sönmez Karapınar, Cemal Durmuşçelebi, Burcu Gök Olgun, Lütfullah Sadi Toprak, Caner Güçlü, Mehmet Fatih Açar, Canan Yılmaz Uz, Seda Arslan, A.Erhan Zalluhoğlu, Nesrin M. Bahçelerli, Furkan Tirali, Melahat Yıldırım Saçılık