Tourism and Digital Marketing (Theory and Applications)
Synopsis
In an increasingly digital world, technological applications have become a necessity for the tourism sector. In order to provide quality services in tourism, tourism businesses need to closely follow technological developments and respond to people's needs and desires. Therefore, information and communication technologies contribute significantly to the development and growth of the tourism sector.
The Tourism and Digital Marketing (Theory and Applications) book is a scientific book project that aims to be a guide for both tourism businesses and academic studies due to the rapid increase in the role of digital technologies in the tourism sector. Digital technologies considered important in tourism are discussed in 11 chapters by 15 authors. It is thought that the book will be a basic resource for researchers, managers, tourism stakeholders and students.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2024 Şükran Karaca; Nur Kuban Torun, Tolga Torun, Banu Zencir, Ebru Sönmez Karapınar, Cemal Durmuşçelebi, Burcu Gök Olgun, Lütfullah Sadi Toprak, Caner Güçlü, Mehmet Fatih Açar, Canan Yılmaz Uz, Seda Arslan, A.Erhan Zalluhoğlu, Nesrin M. Bahçelerli, Furkan Tirali, Melahat Yıldırım Saçılık