Digital Transformation and Use of Technology in Management
Chapter from the book: Kılıç Özkaynar, G. & Gürler, G. (eds.) 2024. Current Management Practices.

Aylin İlgen

Synopsis

Innovation is a process that changes individual behaviors and transforms new ideas into tangible outcomes. The use of technology focuses on transforming business processes, management capabilities, and customer interactions through digital tools, enhancing efficiency, reducing errors, and offering strategic competitive advantages. However, digital transformation is not limited to implementing IT solutions; it also involves adopting cultural, organizational, and customer-centric approaches.

This process enables businesses to develop innovative business models, achieve productivity and quality improvements, and strengthen market positions. It also facilitates information sharing within society by eliminating knowledge silos, thereby promoting economic growth and social development. With digital transformation, new job fields such as data analytics, artificial intelligence engineering, and cybersecurity emerge, creating employment opportunities that require advanced skills and technical knowledge. On the other hand, insufficient education and skill gaps can make it challenging for individuals to adapt to these changes. Therefore, education and skill development programs are crucial during the digital transformation process. Businesses that approach technology as a strategic transformation tool can enhance their competitive strength and contribute to societal development.

How to cite this book

İlgen, A. (2024). Digital Transformation and Use of Technology in Management. In: Kılıç Özkaynar, G. & Gürler, G. (eds.), Current Management Practices. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub554.c2475

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Published

December 18, 2024

DOI