Graphic design is a discipline where creativity and strategy are blended and communication is expressed powerfully through visual language. Logo design, an important element of this field, plays a central role in the process of creating brands' identities and establishing meaningful connections with their target audiences. This work in your hand, ‘Inspirational Fields of Graphic Design: Logo Design’, aims to provide readers with both theoretical and practical information by examining logo design, one of the cornerstones of graphic design, in depth.

The chapters in the book deal with different scopes and approaches to logo design. Emblem design guides us to understand the logo, the foundation stone of visual identity, while the work of the world's best logo designers sheds light on the bond that brands establish with consumers through the designs produced by globally recognised designers. The sectionon prominent names in Turkish logo design offers a local perspective and underlines the creative power of the Turkish graphic design arena. In addition, the section analysing successful logo designs aims to inspire readers and serve as a guide in this field. While mythological and philosophical elements in logos add depth and meaning to designs, the concept of logotype analyses the creative process where fonts and visual elements come together.

 This book is a comprehensive resource for academics, professionals, students and all individuals interested in graphic design. The book has been prepared to develop the theoretical background of graphic design and to inspire the application processes. The perspective offered by the book will allow readers to expand their understanding of design by blending both global and local perspectives.

As editors, we believe that this work will provide a reference point for those who want to do research in the field of logo design and contribute to the creative world of graphic design. These chapters, each written by academics who are experts in their fields, attract attention with their original approaches that combine theory and practice. We hope that the book will open new horizons and inspire the design world.

Sincerely,

Nihat ALTUNTEPE and Gökçin ÇUBUKCU