Branding strategies in sports are at the heart of logo design, increasing the recognizability of clubs and strengthening fan loyalty. An effective logo creates an emotional bond by reflecting the identity and history of the club. The color palette and design elements reinforce the sense of belonging of the fans to the club. For example, Barcelona’s blue and red colors refer to the club’s history and values. Redesign processes integrate modern elements while respecting the past, which helps the club stay relevant. Sponsorships and partnerships contribute to the logo reaching a wider audience. In addition, using logos on digital platforms increases social media engagement and increases the visibility of the brand. Logo design also serves to visually express the club’s story and values. For example, Liverpool’s iconic Liver Bird symbolizes the club’s deep-rooted history and commitment to local culture. While modern logo designs often tend towards minimalism, preserving the symbols of the past is an important part of the traditional elements and the nostalgia felt by the fans. In this context, clubs sometimes reinforce the emotional bond with their fans by using their old logos on special occasions or events. As a result, the logo forms the cornerstone of a sports club's branding strategy and shapes the image of a successful sports brand.