The concept of social responsibility refers to food companies assuming responsibility in areas where they voluntarily aim to provide benefits for society, the economic system and nature. These responsibilities contribute to the recognition of food companies in society and shape the brand image positively. In consumer behavior, social responsibility projects increase the impact of the brand on the consumer's mind, that is, brand awareness, and positively affect perceived quality, brand loyalty, purchasing and preference processes. This study aims to examine how the social responsibility projects carried out by the food production brand Torku are perceived by consumers. Data were collected and analyzed with a survey developed after the literature review conducted for this purpose. The research was applied to 420 volunteer consumers living in the central districts of Konya and using Torku products between December 2023 and February 2024. Percentage, frequency, arithmetic mean, t-test and one-way variance analysis were used in the research. When the data was evaluated, it was determined that there were significant differences between the participants' 'Purchase and Preference' dimension and gender (p=0.001), 'Purchase and Preference' dimension and age group (p=0.016), education status and 'Brand and Image' (p=0.003), education status and 'Support for Social Responsibility Projects' (p=0.024) and education status and 'Brand and Image' dimension. However, it was observed that the support given by Torku Konya Şeker brand to social responsibility projects did not create a significant difference in terms of purchasing and preferring the brand and perceived brand image due to factors such as gender, age group and education status.