Evaluation of the Perceived Image of Tokat Cuisine and Awareness of Tokat Cuisine in Terms of Gastronomy Tourism
Chapter from the book:
Gökçe,
A.
&
Coşkun,
G.
&
Eker,
N.
&
Dilmaç,
E.
&
Çolak,
O.
(eds.)
2023.
New Trends in Tourism.
Synopsis
The recent emergence of the concepts of "Kitchen" and "Gastronomy" with the support of social media has been considered a positive development for the preservation and enhancement of regional cuisines. This is mainly due to the inclusion of unique products from regional cuisines under the scope of geographical indications, thereby creating an image for them. In the context of gastronomic tourism marketing for regional cuisines, the awareness and perceptions of the local population regarding their regional cuisine are of paramount importance. Therefore, this study aims to determine the awareness of the people of Tokat regarding the image and dishes of Tokat cuisine.
In this study, the perceived image of Tokat cuisine, the assessment of the authenticity of its dishes, and the frequency of cooking Tokat cuisine dishes were measured. As a result of the study, it is observed that the general perception of Tokat cuisine among the local population is predominantly positive. The people of Tokat consider 29 dishes to be unique to Tokat cuisine, while 3 dishes are not seen as unique. There is no clear opinion on the uniqueness of 35 dishes. According to the findings, women cook 10 dishes once a year, while men cook 3 dishes once a month, 1 dish once a year, and 1 dish more than 4 times a month. There is no significant difference in the frequency of cooking 52 dishes based on gender.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2023 Güliz Coşkun, Akif Gökçe, Nuray Eker, Eminsafa Dilmaç, Oğuz Çolak; Vahit Oğuz Kiper, Akif Gökçe, Neelima Moli, Burak Atasoy, Burhanettin Zengin, Uğur Zeren, Kursad Ozbay, Mehmet Sarıısık, Turgut Türkoğlu, Nurullah Kart, Hüseyin Pamukçu, Necdet Hacıoğlu, Meliha Sena Yıldırgan, Ebru Arıcı, Aziz Gökhan Özkoç, Orhan Batman, Zeynep Yener, Berna Ercan, Gülçin Özbay, Güliz Coşkun, Eminsafa Dilmaç, Gülin Yetim, Ümit Şengel, Zeynep Utkan, Melisa Ateş, Bayram Akay, Mehmet Akif Öncü, Taner Kömür, Zeynep Kömür, Özlem Küçük, Gökhan Aydıngün, Muammer Mesci, Erdem Baydeniz, Mustafa Sandıkçı, Hikmet Can Çetin, Alican Akçiçek, Selda Uca, Emrah Özkul, Hasan Önal Şeyhanlıoğlu, Ali İnanır, Mehtap Çerkez Uçar, Aslı Albayrak, Merve Sağlam, Aleyna Aktemur, Berrin Sarıtunç, Cemal İnce, İbrahim Cemal Gençay