Green Innovation and Sustainable Production Strategies
Chapter from the book:
Şahin,
A.
(ed.)
2023.
Academic Research and Evaluations in Social Sciences - V.
Synopsis
This book chapter is crafted to help businesses comprehend the connection between innovation and sustainability, aiming to assist them in developing successful strategies for the future. Emphasizing the critical role of stakeholder engagement and expectations in shaping strategies, the chapter underscores the importance for businesses to understand and align with the expectations of a diverse range of stakeholders, from customers to suppliers. Highlighting the pivotal role of technological innovation in shaping sustainability strategies, the chapter stresses the need for businesses to strategically integrate innovative solutions such as renewable energy, energy efficiency, and environmentally friendly production. In conclusion, the chapter provides valuable perspectives and practical solutions for businesses to achieve their future sustainability goals.