Tourism, which has become a monetary and mass event with the dimensions it has reached, has spread to large masses of people with the effect of the changing understanding of travel and the differentiation in development axes, and has gained an intercontinental feature with longer distance travels, causing the importance given by countries to tourism to increase. In addition to the monetary and real economic effects created by the tourism sector in country economies, the cultural, social and political functions it performs attract the attention of both developed and developing countries and change their perspectives on the sector. Because the increase in income that will arise in parallel with the increase in the number of visitors contributes greatly to the elimination of balance of payments deficits.

Choosing the right touristic product in destinations, which is a combined touristic product, increases the number of tourists visiting the region and tourism revenues. What constitutes the destination; A leading product and its appropriate product mix should be determined by taking into account factors such as attractions, accessibility, businesses, supporting services and events. The identified product(s) should be announced to potential consumers with the right marketing tools and they should be encouraged to come to the destination. In this study; The concept of touristic product was examined in detail, information was given about supply and demand planning regarding the creation of new touristic products, destination and destination marketing were explained, and touristic product marketing strategies in the destination were examined.