Communication Innovation in Digital Transformation
Chapter from the book:
Yılmaz,
E.
S.
(ed.)
2023.
Digitalization and Marketing Research.
Synopsis
This study addresses how businesses should reshape their communication strategies in the process of rapid technological change and digital transformation in today's business world. It is emphasized that digital transformation not only strengthens the technological infrastructure but also radically changes enterprises' internal and external communication processes.
How to cite this book
Gültaş,
P.
&
Gültaş,
M.
(2023).
Communication Innovation in Digital Transformation.
In:
Yılmaz,
E.
S.
(ed.),
Digitalization and Marketing Research.
Özgür Publications.
DOI:
https://doi.org/10.58830/ozgur.pub398.c1666
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Published
December 30, 2023
DOI
Categories
Copyright (c) 2023 Emrah Sıtkı Yılmaz; Dora Uzkesici, Çiğdem Sofyalıoğlu, Burak Kartal, Mert Aktaş, Sinan Çavuşoğlu, Hüseyin Fatih Atlı, Esra Özkan Pir, Aytaç Erdem, Paşa Gültaş, Mustafa Gültaş, Melis Erçin Yurcu