Experiential marketing is a marketing approach that focuses on the customer experience. Unlike traditional marketing strategies, experiential marketing aims to provide customers with physical, emotional, mental, or social experiences related to products or services. Experiential marketing aims to help consumers establish more meaningful and emotional connections with brands. Rather than viewing a product or service as a functional item, this approach aims to enable customers to interact with it and have enjoyable and memorable experiences. Experiential marketing seeks to encourage customers to purchase not only the product but also the experience offered by the brand. This approach can help brands differentiate themselves in a competitive market and gain customer loyalty. The purpose of this study is to examine the studies related to experiential marketing in the Web of Science database using bibliometric analysis. In this analysis method, there are two approaches: performance analysis and scientific mapping. The performance analysis approach focuses on the citation-based impact of publications, while the scientific mapping analysis aims to examine the conceptual structure of publications through scientific mapping. Within the scope of the study, 501 studies related to experiential marketing were examined in terms of publication type, publication year, index, country citation count relationship, country study count relationship, keywords, and most cited studies. The research revealed that the United States is the country with the highest number of publications and citations in this field, and the most important authors in this regard are Schmitt, B., Holbrook, M. B., and Pine B.J. It was also found that the most recurring keywords are experiential marketing, customer experience, and brand experience.