With technological developments, artificial intelligence, which has been discussed by different disciplines, has attracted the attention of various fields such as health, science and social sciences and has reached a wide range of usage. The science of artificial intelligence is based on the history of modern computers and is considered to be one of the three major events in history (the formation of the universe, the beginning of life and the emergence of artificial intelligence). In this study, the historical development process of artificial intelligence and artificial intelligence, the role of artificial intelligence in the marketing process and the forms of artificial intelligence are tried to be explained. Artificial intelligence has many applications in marketing such as personalization, realistic prediction, retargeting, remarketing, programmatic advertising, market segmentation, localization and image recognition. Marketers are using AI-based platforms to better understand existing and potential customers. In the future, AI technologies are expected to be more widely used in the marketing world. Therefore, businesses need to quickly adapt to these technologies and orient their marketing strategies according to these new possibilities. Today, the intersection of artificial intelligence and marketing should be examined from a strategic perspective and the effects of this intersection on marketing should be understood.