Featured Topics in Digital Marketing and Applied Studies

Hatice Seçil Fettahlıoğlu (ed)
Kahramanmaraş Sütçü İmam University
https://orcid.org/0000-0001-9725-213X
Fatma Gül Bilginer Ozsaatcı (ed)
Hasan Kalyoncu University
https://orcid.org/0000-0002-2407-5598

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Synopsis

Digital technologies are at the center of the digital marketing concept, which emerged and continues to exist with the digital developments. In this marketing approach, digital technologies are used in every field, from consumers to brands, from customer relations to marketing communication. However, the new marketing concepts that have emerged and the effects of digital on marketing are discussed in different chapters in this book. The topics in this book, which consists of eleven chapters in total, four of which are in English, are conveyed to the readers through practical studies.

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How to cite this book

Fettahlıoğlu, H. S. & Bilginer Ozsaatcı, F. G. (eds.) (2023). Featured Topics in Digital Marketing and Applied Studies. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub311

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Published

October 23, 2023

ISBN

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978-975-447-790-0

DOI

https://doi.org/10.58830/ozgur.pub311

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Copyright (c) 2023 Muhammed Fatih Cevher- Bora Açan- Zührem Yaman- Barış Armutçu- Yasin Gültekin- İpek Bolakça- Pınar Aytekin- Görkem Aydın- Müesser Korkmaz- Hediye Gamze Türkmen- Bilal Çelik- Altuğ Ocak- Bilge Baykal; Hatice Seçil Fettahlıoğlu- Fatma Gül Bilginer Ozsaatcı