Artificial intelligence technology is a technology that has a wide application area and has an increasing importance today. Artificial intelligence has been developed thanks to the new investments it has received in recent years, its application areas have been expanded and it has started to be used in different industrial sectors. In this context, artificial intelligence technology can be used in many different sectors such as health, construction, marketing and tourism. In addition, artificial intelligence technology plays an important role in everyday life. In particular, entertainment sectors such as social media channels, TV series, movies and video games are becoming more effective thanks to artificial intelligence technology. This book chapter aims to reveal the smart applications in tourism enterprises by discussing the concept of artificial intelligence from a theoretical point of view with its various aspects. Since the study deals with the concept of artificial intelligence holistically, it is important in terms of providing a perspective to researchers who will work in this field.