Medical tourism has emerged as a burgeoning industry, with patients seeking healthcare services across borders. In this digital age, the role of digital marketing strategies in shaping the performance of medical tourism companies cannot be understated. Through an exhaustive analysis of existing research, this literature review elucidates the diverse ways in which digital marketing strategies impact medical tourism company performance. It uncovers how these strategies enhance global visibility, attract a wider patient base, facilitate better engagement with prospective patients, and nurture lasting relationships with returning clients. Furthermore, this review highlights the evolving landscape of digital marketing in the medical tourism industry, considering recent advancements in technology and the shifting preferences of healthcare consumers. It also emphasizes the need for medical tourism companies to adopt innovative and ethical digital marketing practices to ensure sustained growth and competitive advantage. Ultimately, it offers valuable insights for industry practitioners, policymakers, and scholars seeking to navigate the intersection of healthcare, tourism, and digital marketing.