The use of knowledge is the most valuable situation for mankind from the day of its existence to this day. Especially by using information, we have provided a convenience for him both in daily life and in possible situations in the future. Today, we are living in a time when technology enters every home and every individual's pocket. While we have established such a close relationship, we also benefit from this technology in many areas from sales to marketing. In addition, we can search all the features of the product we want thanks to the applications on the phones that are just a button away. Or we can customize advertising and marketing for our customers associated with intelligent artificial intelligence systems. We can easily use this situation both in our daily lives and in the sports sector.

Sports activities and sportive applications, which have become the largest commercial market of today's world, have also received a large share from digital marketing. In the face of this situation, sports organizations or the sports industry, which updated itself in the face of this situation, did not delay in moving marketing to digital channels.

In this research, field research has been conducted to show the extent to which the sector has developed by making an evaluation on digital marketing and Sports Sponsorship.