Understanding consumer desires, expectations and experiences is one of the most fundamental tasks of both brands and marketing practitioners, and the strategies they develop against these factors have an important role. With advancing technology, creativity and innovation, consumers no longer prefer a product or service for its benefits and features alone. These consumers desire to have unique memories and experiences through the product and service. Therefore, brands should utilize various practices to anticipate customer experiences with their products and services. Brands will contribute positively to brand image by making the experiences they will offer to customers more interesting. This idea has given rise to a new marketing approach, experiential marketing. As the size and importance of experiential marketing has increased, it has moved from being a fashionable concept to an important part of the overall planning of brands. For this reason, it is thought that the preparation of this book chapter will be a good guide for both researchers and marketing practitioners. Throughout this chapter, the concepts of customer experience and customer value, which are important for experiential marketing, are first mentioned. Then, the concept of experiential marketing and the dimensions of experiential marketing are presented and examples of brands that successfully implement experiential marketing strategies today are given.