As a Marketing Strategy: The Concept of Planned Obsolescence
Chapter from the book:
Bayram,
A.
T.
(ed.)
2023.
Research on Social Sciences- IV.
Synopsis
Planned obsolescence, it is a concept that has been discussed since the beginning of the 20. century, is seen as a method of economic development and is applied by companies in various ways in order to encourage consumers to buy new products more often in this direction. Planned obsolescence, which is seen as a constant source of income for companies, gives businesses a great economic advantage in this regard. The main purpose of planned obsolescence is that the existing product will become obsolete earlier than expected using planned methods and the new product will be purchased by the consumer earlier than expected.
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Copyright (c) 2023 Hüseyin Aras Babayiğit- Murat İsmet Haseki- İlker İbrahim Avşar- Melda Akbaba- Ebru Mercandağı- Meziyet Uyanık- R. Güler Ergin; Ali Turan Bayram; Nil Esra Dal- Ahmet Tan- Barış Armutçu- Mert Öztürk- Agil Abdulrazagov- Cansev Özdemir- Ebru Düşmezkalender- Günay Erol- Taner Aydın- Remzi Tefek- Metin Gani Tapan- Mustafa Bilgehan Kutlu