This research examines the representations shared from the Instagram profiles of Çağrı Taner, Cezmi Kalorifer and 'Karikatürhane' and the interactions of the followers with the representations from an ethnographic point of view in order to map the online humor culture in Turkey and establish a theoretical background.
The aims of the research are to comprehend how the increasing online humor practices in the global world are acculturated in Turkey; to frame the culture of humor, which transforms identities, agenda, politics and relationships with the self as a catalyst, and to analyze the dominant consciousness in order to control the effects of humorous production, where inequality is produced/disseminated as a problematic area, on social value erosions. Within the framework of these purposes, an effort will be made to understand/describe the representations shared from the three profiles determined as the study area and the humor rituals produced in the interactions of the followers who interact with these representations by the method of content analysis. The project has a unique value in terms of making cultural mapping of humor, which takes place in a wide area in Turkey and has unpredictable effects in its interaction with all social structures because its theoretical framework has not been drawn, establishing ground knowledge and presenting predictions to those concerned by systematically explaining what is going on. While the accumulation of studies on humor in Turkey in specific fields causes a unique development, on the other hand, it can obscure the macro formation, which is formed by the relations of micro formations with each other. The research aims to produce a scientific added value by focusing on the macro-cultural framework of humor.