Transition Process From Traditional Marketing To Green Marketing: Factors Affecting The Consumer's Choice Of Green Products
Chapter from the book: Çolakoğlu, E. & Çetinkaya, N. Ç. (eds.) 2023. Marketing with Current Developments: Issues and Research I.

Return to Book
Necmiye Kapusuz
Kırıkkale University
Tülin Durukan
Kırıkkale University
Cihat Kartal
Kırıkkale University

Downloads

Read Chapter Download

Synopsis

In this study, a literature review on the process that transforms from traditional marketing to green marketing has been made and the green marketing classification has been evaluated comparatively. For this purpose, a wide range of national and international articles published in marketing, business and management journals between 1992-2022 were scanned. The findings obtained from the review constitute the main theme of this study.

Keywords:

How to cite this book

Kapusuz, N. & Durukan, T. & Kartal, C. (2023). Transition Process From Traditional Marketing To Green Marketing: Factors Affecting The Consumer's Choice Of Green Products. In: Çolakoğlu, E. & Çetinkaya, N. Ç. (eds.), Marketing with Current Developments: Issues and Research I. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub87.c397

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Published

March 28, 2023

DOI

https://doi.org/10.58830/ozgur.pub87.c397

Categories

Copyright (c) 2023 Nilgün Tuzcu- Hilal Uygurtürk- Elif Mağden- A.Buğra Hamşıoğlu- M.Murat Nalcı- Bilal Ceylan- Duygu Ceylan- Fatma Bulut- Mutlu Bulut- Burak Şen- Ahmet Aydın- Yavuz Kotan- Refika Ülke Şimdi- Hilal Saadet Aktepe- Behiye Beğendik- Cihat Kartal- Özgür Musa Sungur- Gözde Akkaşoğlu- İlknur Korkmaz- Esad Kamil Tosun- Mehmet Gökerik- Cevher Özden- Özlem Şenlik- Necmiye Kapusuz- Tülin Durukan- Eda Dişli Bayraktar- Gizem Eda Gülöz- Aypar Uslu; Emre Çolakoğlu- Nur Çağlar Çetinkaya