Artificial intelligence (AI) is important in analyzing consumer behavior and creating marketing strategies based on this behavior. AI facilitates the analysis of large amounts of data, providing deep insights into consumer preferences. In this way, companies can increase customer satisfaction by offering personalized experiences that align with consumer expectations. Through machine learning and data analytics, consumer behavior can be better understood, increasing the effectiveness of marketing campaigns. AIM's ability to analyze data such as social media interactions, purchase history, and online behavior makes it possible to predict consumers' future buying tendencies. This enables marketers to target and quickly adapt to consumer behavior accurately. In addition, the personalization capabilities offered by AIM increase brand loyalty and strengthen purchase intent by providing consumers with personalized experiences. These benefits of AIM in understanding consumer behavior allow marketers to develop more effective and targeted strategies. The ability of technology to optimize marketing processes by responding to customer needs in real time allows brands to gain a competitive advantage. AIM has great potential to predict consumer behavior and create personalized marketing campaigns more accurately.