Social Responsibility and Ethical Approaches in the Management of Artificial Intelligence
Chapter from the book: Özkaynar, K. & Abbasoğlu, Ş. (eds.) 2025. Consumer, Marketing, AI: Dark Sides and Ethics.

Nesibe Kantar
Kırşehir Ahi Evran University

Synopsis

Artificial intelligence, whose technological foundations were laid by the end of the 20th century, is on the one hand progressing towards taking away the intellectual competence of human beings, and on the other hand, it is redesigning our lives from production to marketing, from health to our cultural acquisitions. Unlike the traditional, the restructuring process is most felt in the field of culture and values. While the economic and commercial success that artificial intelligence has demonstrated in the field of production and marketing satisfies our desire to earn and produce more, on the other hand, ignoring human-centered ethics in societies, institutions or communities that do not use technology or do not have advanced artificial intelligence technologies can cause a number of ethical problems. Regardless of its purpose or field, the use of artificial intelligence in line with ethical responsibility and ethical principles in a way that will contribute to the ethical development and progress of humanity is not only a matter of a society or community, but of all humanity. It is an unethical situation known to everyone that marketing activities or technology producing companies manipulate the actions and activities of the end user. On the other hand, the unethical sharing of user information by social media companies with other organizations or companies regarding the special vulnerabilities or needs of individuals, and the violation of data privacy have made the use of ethical artificial intelligence one of the most important issues in the world of informatics. Every private or legal entity in the production-distribution segment of companies must assume ethical responsibility in their actions. This study first presents a historical perspective with the aspects that brought artificial intelligence, the strongest argument of the informatics revolution, to the present day. Secondly; ethical concepts and methods that can help in coping with social and ethical difficulties caused by non-human factors such as robots, softbots and artificial intelligence devices in the informatics society are explained. All economic activities, including local or global marketing, of artificial intelligence, which has the potential to shape the development of the world, should be shaped according to ethical needs by focusing on humans. Finally, the study draws attention to the importance of human-centered trustworthy artificial intelligence in the context of social responsibility.

How to cite this book

Kantar, N. (2025). Social Responsibility and Ethical Approaches in the Management of Artificial Intelligence. In: Özkaynar, K. & Abbasoğlu, Ş. (eds.), Consumer, Marketing, AI: Dark Sides and Ethics. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub710.c3030

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Published

March 28, 2025

DOI