Overcoming The Dark Sides of Artificial Intelligence
Chapter from the book:
Özkaynar,
K.
&
Abbasoğlu,
Ş.
(eds.)
2025.
Consumer, Marketing, AI: Dark Sides and Ethics.
Synopsis
This chapter explores the development, classification, and application of artificial intelligence (AI), with a particular focus on its ethical implications and the so-called "dark sides." It outlines different types of AI—such as weak, general, and super AI—and their levels of autonomy, emphasizing the extent to which human intelligence can be mimicked. The chapter examines how AI technologies, especially in the field of marketing, enhance customer experiences through personalized recommendations, while simultaneously raising concerns regarding data privacy, manipulation, and unethical practices like fake reviews. It argues that sustainable marketing requires building customer trust by adhering to ethical principles, including transparency, informed consent, and legal compliance. The discussion concludes that overcoming the dark sides of AI will enable businesses to establish long-term customer relationships, foster brand loyalty, and create greater brand value through ethical, value-driven AI applications.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2025 Kürşad Özkaynar, Şevin Abbasoğlu; Şevin Abbasoğlu, Zeynep Erdoğan, Esen Gürbüz, Engin Yavuz, Murat Başal, Bahadır Avşar, Ali Şen, Dicle Yurdakul, Serim Paker, Canan Yılmaz Uz, Seda Arslan, Aylin Atasoy, Haydar Özaydın, Kadir Deligöz, Nesibe Kantar, Feyza Nur Özkan, Ahmet Songur, Sibel Aydoğan