Consumer, Marketing, AI: Dark Sides and Ethics
Synopsis
In the 21st century digital age, artificial intelligence (AI) technologies are a technical revolution and a paradigm shift leading to transformations in a wide range of areas, from consumption practices to ethical norms, from individual preferences to social structure. This book examines the effects of artificial intelligence in the context of marketing and consumer behaviour in a multidimensional manner and evaluates both opportunities and threats from an academic perspective.
Each chapter focuses on different aspects of AI and provides in-depth analyses with an interdisciplinary approach. From approaches that discuss how consumer autonomy is being eroded to ethical dilemmas encountered in AI-supported advertising, from the effects of unrealistic beauty ideals on individuals' self-perception to algorithmic manipulations and fake evaluation systems, many topics are comprehensively covered.
Understanding how AI affects individuals' decision-making processes is critical for marketing strategies and consumer welfare, ethical design principles, and digital rights. Therefore, the book's main aim is to go beyond the possibilities offered by AI-enabled systems to assess the cognitive, emotional and behavioural effects caused by these technologies and propose constructive solutions for decision-makers, practitioners and academics.
The studies presented in our book deal in depth with current and controversial topics such as marketing ethics, neuro-marketing, algorithmic decision-making, the impact of artificial intelligence on creative processes, dark patterns and fake user reviews. Each chapter combines theoretical frameworks with empirical findings to give the reader an intellectual grounding and practical implications.
This book aims to be an important reference source for all academics, researchers, and professionals who are aware of the new dynamics driving consumer behaviour in a digitalised world, think critically, and are ethically sensitive. In this period shaping the future of artificial intelligence, it is a common call to build a human-centred and sustainable digital consumption culture that prioritises ethical responsibility.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2025 Kürşad Özkaynar, Şevin Abbasoğlu; Şevin Abbasoğlu, Zeynep Erdoğan, Esen Gürbüz, Engin Yavuz, Murat Başal, Bahadır Avşar, Ali Şen, Dicle Yurdakul, Serim Paker, Canan Yılmaz Uz, Seda Arslan, Aylin Atasoy, Haydar Özaydın, Kadir Deligöz, Nesibe Kantar, Feyza Nur Özkan, Ahmet Songur, Sibel Aydoğan