Tourism industry includes more than 50 sectors and grows rapidly with technological developments. Communication technologies have become cheaper and widespread with globalization. as a result of this, the tourism industry become one of the main actors of international trade in line with the income they provide to countries. The increasing employment opportunities of the sector and the fact that it is in direct contact with other sectors emphasize the importance of tourism for countries. The tourism industry is one of the most vital sectors of the 21st century, with the employment opportunities it offers and the fact that it represents approximately one-tenth of the gross national product per capita of the countries. In the context of all these developments, the tourism sector has become the main source of income and employment for developing and developed countries. Therefore, the competitors of the players in the tourism sector based on the workforce have gone beyond being national to international limits. In these conditions, where countries try to gain a competitive advantage over each other, destinations try to attract visitors to their regions by adding new products and attractions.

Globalization and technological innovations have not only enabled regions to stand out in social media or other communication channels, but also paved the way for more conscious customer experiences.

At present’s tough working conditions, travel has become a necessity rather than a luxury and tourists have begun to seek different pursuits in different destinations.

The tourism sector also does not want to stay behind this increasing importance and competition all over the world. Therefore, it offers alternatives that will satisfy the value-oriented tourism demands of today's consumers who are conscious and seeking diversity.

This book is a multifaceted resource on the trends emerging in the tourism sector, which is gaining importance in the world economy in parallel with globalization and technological developments, and has been prepared by academicians who are experts in their fields. The book is an interesting study for professionals and scientists in the tourism industry, as well as for students who want to examine different tourism trends.

Merve Öksüz, Ph.D