
Artificial Intelligence Applications in Health Communication
Chapter from the book:
Koç,
O.
(ed.)
2025.
Artificial Intelligence and Knowledge Management: Innovative Applications for Health, Education, and Society.
Synopsis
Health communication is an important discipline that covers a wide range of areas from patient-doctor relationships to public health information. In recent years, the development of artificial intelligence (AI) technologies has created significant transformations in health communication, making communication more effective, accessible and personalised. AI-supported patient information systems, chat bots capable of emotional analysis and automated diagnostic support systems are among the innovative solutions that strengthen the interaction between patients and healthcare professionals. However, the proliferation of artificial intelligence in health communication requires careful consideration of the ethical and regulatory framework. This article analyses the current status, advantages, challenges and ethical dimensions of artificial intelligence applications in health communication.
In today's world where digitalisation is advancing rapidly, the healthcare sector has also been significantly affected by this technological transformation. Artificial intelligence is effectively used in many areas from diagnosis and treatment planning to patient management and offers new opportunities in health communication. From patient information systems to artificial intelligence-supported applications that offer personalised health recommendations, many innovations contribute to making healthcare services more accessible and efficient. However, the ethical use of these technologies and the establishment of a regulatory framework are of great importance in terms of patient privacy and data security. The role of artificial intelligence in the healthcare sector is expected to increase in the future, and it is expected to continue to contribute to patient-oriented and accessible healthcare services.