Current approaches in graphic design are of great importance for brands and individuals to communicate effectively with their target audiences. Trends in the design world are constantly changing; movements such as retro, minimalism, skeuomorphism, flat design, brutalism, photo invasion and supergraphics come to the fore periodically. In addition, augmented reality (AR), virtual reality (VR) and artificial intelligence-supported design tools expand the boundaries of graphic design, paving the way for interactive and user-friendly experiences.

Especially in the age of social media, where visual content is rapidly consumed, remarkable designs that leave an impact in a short time provide a great advantage. For this reason, motion graphics, GIFs and short videos are increasingly preferred. Keeping abreast of current design approaches makes a difference at both the individual and corporate level, boosting creativity and helping to build stronger bonds with users. Continuous learning and development has become an indispensable requirement for designers.

This book explores the most current and remarkable transformations in the field of graphic design, providing comprehensive examples of innovative approaches such as photo invasion, illustration, supergraphics, hyperlocality and hyperconnectivity. In this book, which sheds light on different practices of graphic design, a rich content has been created with the contributions of our esteemed authors. I sincerely thank everyone who contributed to the preparation of this book and wish you a pleasant reading.

Assoc. Prof. Melike BAKAR FINDIKCI