Sustainable Marketing on Social Media: Green Influencers Strategies
Chapter from the book:
Deligöz,
K.
(ed.)
2025.
Sustainable Marketing: Dynamics of The New Era.
Synopsis
Sustainability has gained importance in the marketing literature during the recent years. However, social media stands out as an effective tool for consumers to adopt sustainable consumption habits. Green influencers or “greenfluencers” who promote environmentally friendly products and lifestyles on social media platforms have become important actors in sustainable marketing. These individuals create awareness by encouraging their followers to use environmentally friendly products and motivating them to adopt sustainable lifestyles. In this context, the current study will examine the role of green influencers in social media within the context of sustainable marketing strategies, their effects on consumer behavior and their strategic importance for businesses.
How to cite this book
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Published
DOI
Categories
Copyright (c) 2025 Kadir Deligöz; Şeyda Ok, Sevi Baloğlu Sevinç, Mahmut Selami Akın, Gülşah Ayaz, Hilal Öztay Çağan, Şirin Gizem Köse, Ezgi Gülay, İrem Zeynep Apaydın, Esra Vona Kurt, Muhammed Furkan Taşcı, Mehmet Arif Tuncer