Sustainability, one of the most critical topics of today, continues to be carefully addressed across all industries and integrated into corporate strategies. Companies adhere to the fundamental dimensions and principles of sustainability in their product and brand management processes, making sustainability an indispensable element of product management. Societal demands, customer expectations, and market dynamics have prioritized embedding sustainability at the core of product decisions. By doing so, companies stay aligned with current trends, respond to consumer needs, and adapt to change while maintaining their dynamism. Sustainable product management requires designing the entire process with sustainability in mind, starting from researching eco-friendly materials and production methods. Therefore, sustainable product management should be approached as a holistic process that operates in conjunction with all corporate functions. This chapter defines the concepts of sustainable products and brands and examines the key concepts associated with them. It then focuses on studies in the literature that explore sustainable product and brand management, outlining the academic developments in the field. In this regard, the aim is to provide a comprehensive examination of the topic from both academic and practical perspectives, offering valuable insights for brand managers.