Sustainable marketing is an important approach that allows businesses to reshape their strategies by integrating environmental, social, and economic dimensions in the modern business world. Increasing environmental issues and demands for social justice necessitate that brands operate not only for profit but also in a manner that is sensitive to society and the environment. In this context, sustainable marketing helps businesses gain a competitive advantage by conserving environmental resources, enhancing social welfare, and adhering to ethical standards.

This study examines the conceptual framework, fundamental principles, and practical examples of sustainable marketing, while also investigating the roles of digital marketing, consumer behavior, and social media in this context. The rise of digital marketing particularly provides businesses with the opportunity to convey sustainability messages to a wide audience. Social media platforms enhance consumer engagement with brands, promoting awareness of sustainability issues. This situation allows brands to attract the interest of a young and conscious consumer base while fulfilling their social responsibilities.

In conclusion, sustainable marketing not only contributes to businesses' achievement of sustainability goals but also has the potential to enhance societal awareness. By adopting sustainable marketing strategies, businesses can achieve economic success while creating a responsible brand image in terms of environmental and social aspects, thereby seizing opportunities to develop long-term customer relationships. Thus, sustainable marketing is of critical importance for both the future of businesses and society.