Traditional advertisements often confine women to their physical attributes and reinforce gender roles, creating barriers to women's empowerment. The literature highlights that such advertisements limit women's societal roles and fail to meet consumer expectations. However, existing studies have not sufficiently explored how femvertising offers a solution to this problem and how brands can effectively implement this approach. This study aims to examine how femvertising functions as an advertising strategy that reflects gender equality awareness and why it is important for brands. This purpose is crucial for empowering women and breaking gender stereotypes. The study analyzes the theoretical framework of femvertising and its impact on brands and consumers. The findings reveal that femvertising enhances consumer loyalty to brands through empowering messages and contributes to societal change. This study is expected to serve as an important guide for stakeholders such as brands, advertisers, and gender equality advocates.