Gender is a social construct that determines individuals’ roles, identities, and statuses within society, shaped by cultural norms and values. Advertising stands out as one of the most significant mass communication tools in which these social norms are produced and reproduced. Advertisements are not merely commercial tools that influence consumer habits; they also serve as cultural texts that reflect and shape societal values. In this context, how gender representations are reflected in advertising content and how gender roles are constructed and reinforced has become a crucial research topic. In traditional advertisements, men and women are portrayed within specific stereotypes; women are often associated with domestic responsibilities, while men are depicted as figures of authority and professional life. However, with social changes, approaches to gender roles in advertising have also undergone transformation, leading to more equitable representations in modern advertising campaigns. This study aims to examine gender representations in advertising in Türkiye and across different cultural contexts, analyzing how advertisements reinforce or transform gender norms. Understanding how advertising content shapes society’s perceptions of men and women is crucial for evaluating the responsibility of the media and advertising sector in promoting gender equality.