Gender is an important segmentation factor for measuring consumer behavior. Stereotypical roles for men and women categorize people and lead to gender inequalities. While digital marketing and content produced on social media platforms are intended to reach large audiences, they also cause these roles to become widespread. Gender is a concept that facilitates the work of brands in both traditional and modern marketing and is effective in the preparation of various advertisements and campaigns for this purpose. Digital marketing and social media platforms attract the attention of target audiences today as platforms where gender roles and gender understandings are renamed. While these platforms shape gender behavior, they also offer brands opportunities to reach their target audience. Considering gender differences in digital marketing strategies and successfully implementing gender-based segmentation helps brands strengthen their position in markets, maintain their sustainability and reach their target audiences faster. The content produced by brands on social media platforms through digital marketing reveals that the strategies they develop by eliminating gender inequality are an important factor.