
Achieving Digitalization Integration with the Dynamics of Strategic Agility
Chapter from the book:
Demir,
F.
(ed.)
2025.
Dynamism in Business: New Generation Management in the Digitalizing World.
Synopsis
As of today, how to achieve digitalization integration in almost all businesses is considered an important issue. The success of integration is possible by adopting technologies that will enable digital transformation. These technologies can be listed as; Internet of Things, Simulation Technologies, Smart Robot Technologies, Big Data and Data Analytics, Artificial Intelligence, Virtual Reality and Augmented Reality, Cyber Security, Vertical and Horizontal Integration, and Cloud Technology. It is expected that the level of competitiveness will be carried to higher levels thanks to concepts such as quality, efficiency, speed, and flexibility that these technologies will bring. In this study, strategic agility is suggested as a competence that can increase a business's ability to use digital technologies to create and/or deliver value for customers. In addition, business's need to respond quickly to change in order to sustain their existence and gain competitive advantage in the market. Therefore, the implementation of strategic agility becomes important in integrating business's into the digitalization process. Strategic agility offers organizations the opportunity to be flexible, to adapt and respond quickly to changes, and to control market uncertainty and risk. Especially in the business world where digitalization is rapidly increasing, adopting the dynamics of strategic agility can provide business's with an advantage in terms of being fast and flexible. The dynamics of strategic agility are based on foresight, discovery, perspective-taking, and generality. In addition, there is no study found evaluating the role of the dynamics of strategic agility in business's adopting new generation management processes in digitalization processes and rapidly adapting to the processes. Therefore, this study first addresses digitalization and management; how to adapt to new generation management processes in digitalization integration is explained within the framework of national and international digital targets. Secondly, the importance of strategic agility in the changing business world and the dynamics of strategic agility are revealed. Finally, the dynamics of strategic agility in the success of digitalization integration are discussed and explained.