In recent years, influencer marketing has gained increasing significance in the world of digital marketing. Visual content related to food and beverages shared on social media platforms has become a key factor in influencing consumer decisions regarding travel and consumption. In the gastronomy sector, chefs and food and beverage establishments are increasingly utilizing social media platforms as an effective marketing tool. In the digital gastronomy realm, influencer marketing refers to the strategy where food and beverage businesses develop marketing campaigns through individuals (influencers) with large followings on social media, who have the power to affect consumer behaviors. This method enables restaurants, cafes, chefs, food brands, and beverage producers to collaborate with social media influencers to promote their products, increase brand awareness, and influence consumer purchasing decisions. Visually rich and attention grabbing content captures the interest of consumers and positively impacts their purchasing tendencies. Furthermore, influencers can directly influence potential customers’ decision-making processes by sharing their restaurant experiences or showcasing specific brand products with their followers. As a result, influencer marketing in the digital gastronomy sector serves as a crucial tool for brands to engage directly with consumers, enhance brand visibility, and influence purchasing decisions. However, businesses must consider the quality of the influencer’s follower base, the authenticity of the content, and engagement rates when selecting influencers. When used correctly, this strategy can create a competitive advantage in the gastronomy sector and contribute to the growth of businesses. This section discusses the concept of influencers, the importance of influencer marketing, the relationship between digital marketing particularly influencer marketing strategies and the food and beverage industry, as well as the advantages, disadvantages, and a literature review on the topic.