The Internet is one of today's most important digital revolutions. Especially since the beginning of the 21st century, its speed and usage area has increased and it has been the pioneer of many innovations and changes. With the internet, which also has an impact on the field of communication, the traditional marketing approach has shifted to digital marketing. Digital marketing, where marketing is done in digital environments, offers many advantages to businesses with the activities it includes.

As in many other fields, there are innovative approaches in the field of gastronomy. Especially in recent years, the increasing contribution of gastronomy to economic development makes developments in this field important. Factors such as changes in consumer demands and the rapid advancement of technology have led to digitalization at many stages of gastronomy, from food production to processing, from presentation techniques to preparation, from management activities to marketing.