Today, thanks to the developing technology, the digitalisation process has gained great momentum. As in every field, this development is deeply felt in the field of marketing and tourism. Traditional marketing strategies have been replaced by modern and digital marketing strategies and started to be used as an alternative. With the addition of consumers to digitalised social networks, consumers' purchasing behaviours and decision processes have started to change. For this reason, it is of great importance that digital marketing research is handled in a multidisciplinary manner. It is seen that the efforts of both businesses, sector representatives and consumers to exist in the world we live in are largely driven by the speed of reaching customers in target markets using digital channels and the power to influence them. For this reason, it is thought that digitalisation and modern digital marketing approach will contribute to the increase in service quality in many sectors, especially in the tourism sector, in terms of consumer satisfaction. In this context, the main purpose of our book is to understand digital marketing and its effects on the sectors, to understand the new digital marketing trends, to provide detailed up-to-date information by addressing the digital marketing mix. The chapters written by our esteemed professors who are experts in their fields from reputable universities in Turkey have been carefully written in order to contribute to the formation of the theoretical infrastructure in the field of digital marketing research, to contribute to the literature on current issues, to discuss solutions to existing problems and to address the issue in a multidisciplinary manner.

Digital Marketing Studies book is a scientific book project aiming to be a guide for both businesses and researchers operating in the field of tourism and marketing due to the rapid increase in the role of digital technologies in businesses, especially in the tourism and marketing sector. Digital marketing studies are discussed in 8 chapters by 9 authors. It is thought that the book will be a basic resource for researchers, managers, managers, stakeholders and students in the tourism and marketing sector.  In the preparation process of this book, we offer our endless thanks and gratitude to all academicians, professors and postgraduate researchers who have contributed to the emergence of this study with great devotion.

Assoc. Prof. Ercan KARAÇAR

Rana ŞAT